Inquiry Paradiams are an “explanatory
matrix for any systematic investigation of phenomena” (Emig, 64), they are
intended for individuals to discover the step-by-step process of a significant
situation. The goal is to explain the why and create a response. McLuhan uses
inquiry paradigms to discover the step-by-step process of how media or technology
“works us over completely” (McLuhan, 26). McLuhan, does this by explaining how
the use of media changes the environment, the individual, and society as a
whole (McLuhan, 12,14, 16, 18, 20, 22, 24,26). Throughout, the book he stresses
that media are extensions of the human faulty. These extensions such as the
book and wheel change the environment so drastically eventually changing man
and society; “the extension of any one sense alters the way we think and
act-the way we perceive the world” (McLuhan, 148). McLuhan, also explains that
progress starts out as invisible until a major event or a series of events
forces society to take notice. Depending on what an individual elects to
perceive can place limitations on actuality, this is called a governing gave; “a
steady way of perceiving actuality” (Emig, 65). The type of governing gaze an
individual has may determine how they interact with and form opinions on the
positives and negative of technology.
Individuals will use rhetoric in order
to express their opinions by interacting with technology. The three types of
rhetoric an individual can use are, methodological, sociological, and
ontological. Understanding the basics of these three types of rhetoric allows
the class to think critical about the underlining response and message the
writer wants the audience to receive and what is actually be written.
Side Note:
Fashion and technology?
You may or not be able to see but her
earring is actually a phone.The male outfit actually uses
solar energy to charge his phone. Is this just new to me?
Reference
Kineticimagery. At Symbol in fishbowl.dreamstime.com. Retrieved from: http://www.dreamstime.com/royalty-free-stock-photo-symbol-fishbowl-image24560425
Lee, Su, Myung. Solar Cell Batteries and Human Energy Harvesting Technology. (2009). IT Times. Retrieved from:http://www.koreaittimes.com/story/5458/solar-cell-batteries-and-human-energy-harvesting-technology
Universitat Bielefeld. Cognitive Interaction Technology. Center of Excellence . (2011). Retrieved
from:http://www.koreaittimes.com/story/5458/solar-cell-batteries-and-human-energy-harvesting-technology


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